There are certain types of ads on Twitter, Facebook, and Instagram that Codex Alexandria
could use to garner more attention and attract more potential customers. With
regard to Twitter ads, I would only post new Codex Alexandria ads once every
month to remind people that Codex Alexandria exists and offers great products, but
I would notice more frequently than within that same period of time because I
would not want the company too appear too aggressive about pushing its products
because this pushy aggressive might actually disgust customers and turn them
off from wanting to buy Codex Alexandria products. I would specifically uses gallery
card ads, website card ads, and product card ads to drive curious customers to
the Codex Alexandria website to learn about the computer’s history, mission,
products, and current sales specials. If I were to use advertising to attract
potential customers on Instagram, though, I would post new advertisements there
every two weeks because of the very nature of Instagram itself. Whenever people
visit Instagram, they go there for the purpose of clicking on and looking at
lots of images of depicting ideas or advertisements for products that they may
not even have known existed, so my guess is that many people who visit Instagram
would be more comfortable with seeing more frequent, bimonthly advertisements
by a company like Codex Alexandria because many users visit Instagram to become
more acquainted with things that they had not known about before, anyway.
Meanwhile, I would also post new Codex Alexandria banner ads on Facebook every
two weeks in order to catch Facebook users’ attention with fun, colorful image
advertising and then have the promises of Codex Alexandria software remain
their mind after they click on these banner ads to discover more about the company
and its products. I would not post Facebook banner ads more frequently than
that, though, because I understand that the majority of people primarily visit
Facebook for the express purpose of chatting with their friends and family
first, not seek out businesses that will heavily market ads and products to
them on Facebook.
Additionally,
there are several other types of advertising that Codex Alexandria can use to
promote its products. For example, I would use advertising to create a sense of
urgency by using ads that limited-time sales/deals that are only available for
a certain amount of time before they return to the regular price. This
advertising would appear once a month in order give customers the idea that
Codex Alexandria has educational software sales fairly regularly, but often
enough to give customers the impression that company is overly desperate and
practically coercing customers to buy its software at lower prices than the
software would ordinarily be worth in the retail market. Since I believe that
offering deals on normally expensive software would be excellent way of
extracting more customers (especially during economic hard times when many
people might not have as much money to spend on non-essential products, I would
spend around $100.00 on this type of advertising. Another advertising tactic
that would serve me well would be for me identify and target my audience so I
would not needlessly waste money marketing Codex Alexandria educational
software to people who fall outside of the demographic groups that would be
interested in it. This method would essentially help me focus on targeting K-12
public school students, homeschoolers, and parents who are raising children in
this wide age range. I would use this advertising method once a month, and
spend approximately $75.00 every month that I used this technique if I were a
small business owner.
If
Codex Alexandria were to grow to become a large company like Rosetta Stone, I
could also see how incorporating user-generated content-post pictures of real
student customers enjoying Codex Alexandria software might also generate its
interest from potential customers and persuade them to click on advertisements
that feature these user-generated pictures. For example, the pictures could feature
students doing things like smiling and giving “thumbs up” signs of approval next to
empty Codex Alexandria software containers while using their computers. Because
most Codex Alexandria customers
would probably realistically have no interest in mailing in photographs of
themselves (or their children) enjoying the educational software, it would best
to only use this type of advertising once or twice every six months, and not to
spend more than $50.00 on this type of adverting during this period of time.
Although it would be wonderful to show real customers enjoying Codex Alexandria,
many customers who gaze upon these photos might come to the conclusion that they
were staged and created using hired actors, so this particular advertising move
might be rendered pointless. Meanwhile, I might also rely on the advertising
tactic of using images that resonate with my audience. These images would be
those that pictorially depict situations where students met their academic
goals through using Codex Alexandria software, like one example image advertisement
that shows a smiling student in graduation cap and gown graduating from
college. With this type of image advertising, I would attempt to use it at least
once a week because I think that people tend to be more motivated to buy things
(especially expensive items like software that involve a significant amount of
time that people need to devote to using them) if they are constantly reminded
of the rewards of using these products. Since I would use this type of advertising
quite often, I would devote approximately $150.00 on these ads per week. Finally,
the last type of advertising that I could imagine Codex Alexandria using
effectively would be the tactic of making attractive offers to customers. This would
essentially mean creating and projecting ads that offer sales/deals on Codex
Alexandria, especially deals that are anywhere from 25% to 50% off. Since these
deals would offer quite a bit off the original prices of the advertised software,
I would offer these attractive deals every three to four months so that customers
do not spend paying attention to Codex Alexandria and or take for granted that they
may have missed Codex Alexandria sales where they could have saved a lot of
money on new educational software. Since I would not be advertising these attractive
offers as often as I would be using the other advertising strategies that I
listed, I would probably not spend any more than $50.00 on sales offers every
three to four months.
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