Out
of all the social media platforms that we have explored, I have probably
enjoyed using Facebook the most. Since my fictional business, Codex Alexandria,
is an educational software company that would focus on selling reputable,
seriously academic software to children who have an interested in learning more
in a variety of academic fields outside of a school environment, I especially
like the way that Facebook is structured. Since Facebook allows users the
ability to publish posts featuring an unlimited amount of words, it has the
greatest potential for me to communicate my points about Codex Alexandria in
depth, compared to social media websites like Twitter and Instagram that would
limit the amount of space that I would have to write whatever I like. Since I
am a writer, I believe that I communicate the most effectively when I can paint
images into people’s heads with words, and I feel like words would clearly
often explain whatever I would be trying to convey about Codex Alexandria
better than any social media platform that is heavily image based (like
Pinterest, Snapchat, or Instagram) could ever do. However, I also did enjoy using
Twitter, although perhaps not as much as Facebook. Even though I prefer the
option of being able to write as much as I want with a given space, I did
appreciate the fact that Twitter provided the right infrastructure for me to be
able to write fun, creative tweets that did not necessarily have to be directly
related to selling Codex Alexandria products. I enjoyed the fact that I could hypothetically
connect with my potential customers in a fun, social manner without
aggressively pressuring them into buying any Codex Alexandria software, a
tactic which I think could have backfired on me had I attempted to make the
subjects of my Twitter posts all about communicating news about upcoming sales
on Codex Alexandria software. In addition, I also appreciated the fact that
compared to Facebook, it is easy to follow and be associated with other related
educational companies (similar enough to Codex Alexandria). Unlike Twitter,
which allows anyone with a Twitter account to follow and associate with any
other users or companies that they want to, Facebook and LinkedIn, two other
social media sites that I think would be used effectively for promoting Codex
Alexandria, require that users who seek friends/connections on those websites
have their friend requests approve before being allowed to associate with other
users. I basically like the fact that it is a lot quicker and easy to for Codex
Alexandria to socially network with similar computer-based education companies on
Twitter compared other social media sites.
In my personal
opinion, Facebook, Twitter, and LinkedIn would most effectively complement
Codex Alexandria for a few key reasons. Of course, Codex Alexandria would
greatly benefit from Facebook because its profile would probably be accessed by
many more users because Facebook has millions upon millions more registered
users than other social media websites that I have listed here. On Facebook, a
social media manager for Codex Alexandria would be able to write posts of any
length and engage with other users in the comment section. Twitter would
obviously work well for Codex Alexandria, because, as an educational software
company, Codex Alexandria’s tweets can be a variety of subjects, including everything
about upcoming sales, links to articles about the future of e-learning, and
interesting, random facts about academic topics that might delight codex
Alexandria’s followers. It would also benefit Codex Alexandria to maintain a
LinkedIn profile because having one would announce Codex Alexandria’s status as
a legitimate business with a reputable record of manufacturing high-quality
software that actually works for students that use it. Out of all the tools we
studied this semester, I would be most inclined to implement Google Analytics
and SEO in my online marketing strategy. Google Analytics would benefit Codex Alexandria
because this tool would show me crucial information such as the demographics of
users who visit Codex Alexandria social media websites, and at what hours of
the day and days of the week that people are most likely to visit these profile
pages. Being about to look at these statistics would help me more effectively
gage when I should post new social media posts so that they are more likely to
be read immediately after they are posted. These are also the reasons why I
also believe that Codex Alexandria could also benefit from using Facebook
Analytics as a tool. Finally, Codex Alexandria could benefit from using SEO
(Search Engine Optimization) as a tool because implementing SEO would mean that
people searching for phrases “educational companies”, “e-learning”,
“educational companies” would find information about Codex Alexandria faster
than they otherwise would. This is because the implementation of SEO would put
any websites featuring information about codex Alexandria closer to the top of
search engines results in major search engines such as Google, Yahoo, and Bing.
Since I have never
actually run my own business before, it is difficult for me to figure out how much
time I would have to spend marketing Codex Alexandria on social media if it
were a real business. Nevertheless, I will attempt to respond reasonably to
this question. I think it would best if Codex Alexandria devoted roughly two
days a week to spend time maintaining and expanding its social media profiles. I
feel this way because the most successful (well-known with a lot of social media
followers) businesses that I researched during the course of this class seemed
to all be posted within a general time span of every 3 to 5 days, or
approximately twice a week. During each session spent updating Codex
Alexandria’s social media profiles and publishing new posts, I would spend
approximately 45 minutes to an 1 hour on performing these tasks. Within this
period of time, I could probably write at least two well-written posts and
spend time going back and forth to previous posts on the Codex Alexandria
social media accounts to respond to my visitors’ questions and comments. Posting
every day would seem excessive and it would appear that the employees at Codex
Alexandria have no other concerns than just trying to bolster company’s presence
on social media, which might make the company look as though it were a shallow
veneer lacking substance. Ultimately, I would not want Codex Alexandria’s
social media presence to overshadow the fact that the company’s ultimate
mission (and how its employees spend the majority of their time) is actually
creating high-quality software products that will help students with access to
a computer at home.
It
is difficult to plan out what kind of content that I can post on social media
for Codex Alexandria’s profiles, but I will attempt to sketch out at least
somewhat of a framework that I could follow. With regard to future LinkedIn
content, I could spend January 1st-5th establishing a presence
on Linked by writing a biography about the company, and then sending friend
requests to other educational companies that I discover on LinkedIn. From
January 6th to 31st, I could write four to six articles
on topics such as the future of online education, the benefits of teaching
computer technology to schoolchildren, and other topics related to Codex Alexandria
software on various academic course subjects. During this time, I would also
continue to try to network with other educational companies and hope that at least
some of them accept my connection requests. As for future Twitter content, I
could spend the whole month gradually revisiting Twitter whenever I come up
with any idea from an interesting, educational tweet that might reflect
positively on the academic integrity of Codex Alexandria. Since it would tacky
and premeditated if I were to release nine tweets on the same day and then post
only one tweet two weeks later, I would use this strategy to make my tweets
appear as if they were organic and freely flowing. With regard to future
Facebook content, my strategy would to post anything (as long as it is related
to marketing Codex Alexandria products or the type of interesting educational
facts that I might post for the company on other social media websites) that
randomly comes into my head within every 3-5 days from the last post was published.
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