Week 3, Part 2 Blog Post

1. Siggi’s - https://siggis.com/

-Siggi’s seems to be using Instagram (https://www.instagram.com/siggisdairy/), every day to advertise new ways and recipes for using their yogurt products, always advertises new flavors. The company’s last posting date on Instagram was on September 10, 2018.

-Siggi’s posts at least once every week on Facebook (https://www.facebook.com/siggisdairy) to responds to customer compliments and questions about their products. The company’s last Facebook post was on September 10, 2018.

-Siggi’s uses Pinterest (https://www.pinterest.com/siggisdairy/) at least once every two weeks to post their own recipes using their yogurt products, but most of the time, Siggi’s official Pinterest board simply endorses recipes created by individual users who have no relationship with the company (lasting posting date: August 28, 2018)

-Siggi’s uses Twitter (https://twitter.com/siggisdairy) multiple times a week to tweet endorsements of their products from RDs, MDs, health bloggers, announcements about new products, and pictures of recipes that health bloggers created using Siggi’s yogurt. Siggi’s last post on Twitter was on September 9, 2018.

2. Penguin Random House - https://www.penguinrandomhouse.com/

-Penguin Random House uses Facebook (https://www.facebook.com/PenguinRandomHouse), at least once every day to post links about the latest works by various current authors, book recommendations by current authors, contests for winning books from Penguin Random House, and other posts about reading books while traveling.

-Penguin Random House uses Twitter (https://twitter.com/penguinrandom) at least once every day, and sometimes even multiple times a day. It uses its Twitter account to encourage people to sign up for contests to win a plethora of free books and post book recommendations for people to read based on a variety of topics and interests.

-Penguin Random House also uses Google (https://plus.google.com/+PenguinRandomHouse), but it stopped posting on the website on March 2016. However, the majority of Penguin Random House’s posts on Google+ written published between June 2, 2015 and June 15, 2015. The majority of the posts on Google+ feature videos of authors and famous celebrities talking about their published work, or book recommendations for the viewers of these videos.

-Penguin Random House uses Tumblr (https://penguinrandomhouse.tumblr.com/) at least once per day, and its last post on Tumblr was on September 9, 2018. It typically features posts concerning the latest literary releases, but sometimes it also features individual users’ posts about books that they are currently reading 9especially if they are published by Penguin Random House).

-Penguin Random House published its last pin on September 4, 2018, although the company also pins other users’ pins to their own Pinterest boards. According to my observations, Penguin Random House generally publishes pined images (their own and other users’) at least once every week. Penguin appears to rely more on other people endorsing their books rather than promoting themselves aggressively on this platform. The company’s Pinterest page is located at (https://www.pinterest.com/penguinrandom/).

-Penguin Random House published its last post on Instagram (https://www.instagram.com/penguinrandomhouse/) on September 9, 2018. It actively communicates with its followers on Instagram, and the company focuses on showing the pleasures of reading books while traveling, on vacations, and how reading can be incorporated into everyone’s day as part of a default routine.

3. Numi Organic Tea - https://numitea.com/

-Numi Organic Tea posts on Facebook every day or every other day. The company’s last Facebook post was on September 9, 2018. The company uses Facebook to answer consumers’ questions about their tea, and they also post links to recipes that use Numi tea. The company’s Facebook page is at https://www.facebook.com/numitea.

-Numi Organic Tea posts multiple times per week on Twitter. The company’s Twitter page is located at https://twitter.com/NumiTea. Numi Organic Tea retweets posts by users who endorse Numi tea and posts suggestions for tea-related recipes and draws attention to charity organizations that the company directly works with.

-Numi Organic Tea’s Instagram account is located at https://www.instagram.com/numiorganictea/. Their last Instagram post was on September 7, 2018. Generally speaking, Numi Organic Tea posts on their Instagram account at least every other day.

-Numi Organic Tea’s Pinterest account is located at https://www.pinterest.com/numitea/. Their last Pinterest image that was added to the company’s account was not dated, but judging from their own posts, Numi Organic Tea posts recipe ideas on Pinterest on a fairly regular basis.

4. Burt’s Bees - https://www.burtsbees.com/

-Burt’s Bees’ Facebook page is located at https://www.facebook.com/burtsbees/.  The company uses Facebook to directly promote certain products to their customers, and to respond to customers’ reviews/comments about their products. The company’s last post was on September 10, 2018, and they post something new every day or every other day.

-Burt’s Bees Instagram account is located at https://www.instagram.com/burtsbees/, and its last post was on September 10, 2018. The company exclusively uses Instagram to advertise its products to potential users. The company adds new Instagram posts almost every day.

-Burt’s Bees’ Twitter account is located at https://twitter.com/burtsbees/. Burt’s Bees’ last post on Twitter was on September 10, 2018, and new posts apparently appear on their Twitter account every 2-4 days.

-Burt’s Bees' Pinterest account is located at https://www.pinterest.com/burtsbees/. According to Pinterest, Burt’s Bees latest activity occurred 35 weeks ago, and the company’s Pinterest posts are linked directly to their website.

-Burt’s Bees' YouTube account is located at https://www.youtube.com/user/burtsbeesvideos. Its last video, a product review by a makeup guru, was posted eight months ago. All of its videos were posted 8-10 months before today.

-Burt’s Bees' Google+ account is located at https://plus.google.com/+burtsbees. The company posted its last Google+ post 9 weeks ago, and their posts are months apart from each other. The posts mostly advertise particular products or discuss the natural ingredients used in their products.

5. Yasso Frozen Greek Yogurt - https://yasso.com/

-Yasso Frozen Greek Yogurt’s Instagram account is located at https://www.instagram.com/yasso/. Their last Instagram post was made on September 11, 2018, and these posts are posted many times within a week.

-Yasso Frozen Greek Yogurt’s Facebook page is located at https://www.facebook.com/YassoFrozenYogurt. The company’s lost post on Facebook was created on September 10, 2018. The posts mostly advertise specific products, and a company moderator responds to comments and critiques left by customers who use Facebook.

-Yasso Frozen Greek Yogurt also apparently has a Snapchat account (https://www.snapchat.com/add/yassofroyo), but I did not see any posts whatsoever at this account address. This must mean that the company does not place a strong priority on communicating with customers on Snapchat.

-Yasso Greek Frozen Yogurt’s Twitter account is located at https://twitter.com/yassofroyo. Yasso’s last post on Twitter was on September 10, 2018, and they post new posts every 2-7 days. The company Twitter page contains advertisements for Yasso products, endorsements of other business partners, and quirky, playful images that convey a more light-hearted reputation for the company.

-Yasso Greek Frozen Yogurt, which can be located at   https://www.youtube.com/channel/UChVKRUjl0BXLeQmRAMg3voQ , contains only three videos, which were all posted 10 months ago. These videos basically advertised the fact that these frozen yogurt bars contain a lower number of calories than the average ice cream bar.

 Social Media Analysis and Overall Findings

In general, companies that actively selling products to people are much more active on Twitter, Facebook, Instagram, Tumblr, and Pinterest. On the other hand, companies tend to post much less frequently on Google+ and YouTube, but these revelations do not surprise at all. Fewer people probably have Google+ accounts than accounts on other social media websites, so they are less likely to visit Google+. In addition, Google+ appears to be a good platform for posting content and videos, but necessarily an effective platform for allowing commenters to leave responses. In general, it seems like consumers favor Twitter, Facebook, Instagram, and Pinterest a lot more than Google+ and YouTube because they know that their comments on those platforms are more likely to receive quick responses. Additionally, it seems like people enjoy leaving reviews and critiques of products that they use, so it is not surprising that platforms that combine the ability to post images, videos, and written commentary in the same place are more popular than platforms that tend to lack all of these factors.

YouTube does not seem to be a popular social media platform for companies to use, but that may be because people generally watch YouTube videos for entertainment or to obtain information about a variety of non-business topics. YouTube users sometimes resent having to watch commercials before visiting whatever videos they ant to watch, and companies like Burt’s Bees probably know that and therefore limit the number advertising videos they post on YouTube. Companies that use YouTube seem to simply be using it in order to make their names more well-known to users who otherwise would not have discovered them, but they do not delve into in-depth explanations about the wide variety of products they offer, their ingredients, or how those products can be incorporated into customers’ daily lives. In addition, companies that sell products seem to be shying away from Snapchat because they probably prefer that their advertisements last longer than 24 hours and remain online so that they continue to attract the attention of more customers.