Amazon.com
possesses several features that make it
a safe, reliable, and easy shopping website to navigate. One great design
feature is that it is very easy to load Amazon gift cards and default credit
cards to one’s account. In addition, another great design feature includes the
ability to added desired future purchases to wish lists (both public and
private) on one’s account.
Another wonderful
design feature that Amazon uses is a secure https address that protects card
cards numbers and accounts from being hacked. The search bar/box at the top of
each page makes it easy to search for anything, and customers can load an
infinite number of gift cards for future use to their accounts. Another
Amazon.com design feature is links on many pages that offer third-party /lower
priced options for many products, especially books. Extra login security is
another good design feature on Amazon.com. In order to strengthen users’
privacy, it forces users to sign in again after not actively using the website
for a certain amount of time.
Macys.com
also possesses some effective features that make it a secure website navigate. One
great design feature is that the website automatically offers the best current
coupons to apply to customers’ orders when they ready to check out. Like
Amazon.com, Macys.com also has the advantage of using a secure web address
(https) and offering a search bar/box that is easy for customers to use. In
addition, Macys.com, like Amazon.com, also forces users to sign in again after
becoming inactive on website as an extra security precaution. In addition,
another great design feature of Macys.com is that customers can leave reviews
for purchases if Macys.com has verified that users have actually purchased
them.
In
spite of their positive qualities, both Macys.com and Amazon.com can make some
improvements. For example, Amazon does not openly advertise their return policy
agreements with third-party sellers. In my opinion, Amazon needs to advertise
their third-party seller policy more openly on their website so that users can
more easily make a choice about whether they want to buy from third-party
sellers or not. In addition, Amazon also has a reputation for sometimes selling
food and hygiene products that (according to some reviewers) have been
doctored, expired, or are not genuine products from the original manufacturers.
Amazon should more be vigilant about this from happening in order create a
stronger sense of branding in the future. As for the Macys.com website, the
store shipping option should be easier for customers to find without having to
backtrack on the website and potentially lose their data. In order for
Macys.com to improve their website, they should perhaps increase the number of
gift cards that can be loaded into customers accounts at a time and the number
of gift cards that can be used per transaction. In my opinion, such a move
would look favorable to customers because they probably interpret such a move
as a sign that the Macy’s brand is so strong that they can afford to give their
customers options about how they want to spend their own gift cards and money. In
addition, Macys.com should perhaps consider providing more incentives /rewards
for customers to leave reviews/comments about their products, especially since
they have much fewer helpful customer reviews posted to their website than Amazon.com
does. Overall, I would say that both websites are organized very well into
different topics/categories; which makes me more eager to use them. The
effectiveness of Amazon’s branding has made me more likely to buy only items
sold through Amazon Prime on my Amazon Prime membership so that I can obtain
free shipping. In addition, the fact that customers can apply for both Macy’s
and Amazon cards on their websites convinces me that these are big companies that
a lot of customers find appealing, and that their credit cards must therefore
be worth applying for.
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