Week 12, Part B

I know that this is a late post, but I figured that I had better catch up on writing all of my posts before the end of the semester arrives. At this point, I believe that I am unlikely to open any other social media accounts in the name of expanding Codex Alexandria online because Codex Alexandria is not an actual business. In terms of groups or Internet websites that could help Codex Alexandria expand, I think that I would depend on more socially-oriented websites that rely on their users having to interact with the content produced by other users (whether that content comes in the form of posts or videos). I would want to establish Codex Alexandria software as being exciting and learning new things as being fun, so I would not want my efforts to use other groups or websites to expand my company to seem so serious or heavy-handed. For example, I think that Codex Alexandria could establish a Tumblr account that could work to its advantage. Tumblr is a popular blogging website, and it tends to be more popular with preteens and teenagers, which are two key demographics that Codex Alexandria products are aimed at. In order to attract potential customers on Tumblr, a social media content writer for Codex Alexandria could post random, light-hearted educational posts that would appeal to teenagers. These posts could contain interesting, random tidbits of information that catch younger users’ attention and generate a dialog. Before making these posts, though, a Codex Alexandria social media content writer might have to do some research beforehand in order to figure out what kind of topics actually do appeal to teenagers.

In addition, I think that Codex Alexandria could also reach out teenagers and college-aged Internet users on Reddit, a social media website that bills itself as “the front page of the Internet.” Although Reddit features posts about recent news, there are many Reddit forums that are devoted to discussing very specific topics, even uncommon topics. Codex Alexandria could benefit from setting up a few forums such as these (as long as users do not know that company employees secretly created these forums rather than random users voluntarily creating them). A moderator from Codex Alexandria could start by creating a specific Codex Alexandria page on Reddit, and then creating other forums once the first forum becomes popular.  On Reddit, users of Codex Alexandria software could give their own personal reviews of this software, especially about which particular programs have helped them learned topics. Reddit is a good platform for Codex Alexandria to reach out to potential customers because it appeals a lot to younger computer users, especially millennials, who generally tend to be more Internet-savvy and comfortable with using computers than older people. Since Codex Alexandria products are specifically designed for younger people who feel comfortable using computers and computer software, it would be a wise decision to market to them using this platform. However, any Codex Alexandria employee that does attempt to market products to these users would have to be somewhat careful. According to my experience as frequent lurker on Reddit, I can confirm that typical Redditors can be cynical and suspicious of companies that try to directly market stuff toward them. In fact, judging from what I have read on Reddit, a lot of Reddit users seem to resent companies that are upfront about their desires to sell stuff to people just for the sole purpose of making a profit. Codex Alexandria would have to extremely cautious with crafting its image on Reddit and not appear too obsessed with just selling software to prospective customers for a profit instead of caring about how these software products positively impact the lives of their users.