Week 11, Part A: What a Codex Alexandria Newsletter Would Contain

I would send a new Codex Alexandria newsletter every three months because I do not think that I could generate enough every month to create monthly newsletters. However, if Codex Alexandria newsletters were published every three months, I could still insert enough interesting, new material within them that would satisfy my subscribers until the next quarterly newsletter arrives. Ultimately, my goal would be take the Codex Alexandria newsletters entertaining and light-hearted while still advertising the merits of Codex Alexandria educational software products. With regards to creating content for these quarterly newsletters, a I think that my subscribers would appreciate a wide range of content that would amuse and teach them while positively advertising Codex Alexandria educational software. Since Codex Alexandria is fictional company and I myself do not currently subscribed to any newsletters from any company, I can only speculate what kind of diverse material Codex Alexandria customers would find interesting. For one thing, I think that subscribers would be interested in stories about children using Codex Alexandria software and benefitting from it because parents would naturally be interested in the success of real students who have used Codex Alexandria products. In these quarterly newsletters, I would also feature a regular section called “This Month in History” that discusses interesting historical events that occurred within the months that the newsletters were prepared for. I would do this because a lot of people are already naturally interested in learning more about history, and this section would discreetly enable me to push the benefits of purchasing Codex Alexandria history software. I would also feature a section with product descriptions of new computer games created by Codex Alexandria.

In addition, I like the idea of adding advice columns on how to create individualized lesson plans for homeschooled students using Codex Alexandria software, which I think would be useful for homeschooled students and their parents, one of Codex Alexandria’s key customer demographics. A few advertisements for upcoming holiday sales for Codex Alexandria products would appear in these newsletters. In addition, they would also feature stories about the positive impact of  educational software/online learning inside and outside of a typical classroom environment.  The newsletters would also feature recently published studies about various academic subjects and the benefits of doing those subjects, and a regular advice column aimed at high school students about how to get into the colleges that they want to. In order to reach out directly to my subscribers, Codex Alexandria newsletters would occasionally feature polls about which topics for Codex Alexandria to cover in their upcoming software programs. Finally, these newsletters would occasionally (twice per year) contain details about writing contests offered by the company that would allow children to win cash prizes or scholarships that they can put towards higher education institutions of their choices (community colleges, universities, and trade schools). I think these scholarships would purely be based on merit (on can write the best essays). This strategy would allow customers to engage socially with Codex Alexandria, and I could glean from the essays details about who typical Codex Alexandria user might be, and how to market to such customers.