Week 10, Part B: Organizing and Attracting Traffic on a Codex Alexandria Blog

In all honesty, a blog for Codex Alexandria, the company that I created for the purpose of this class, could attract many customers by simply using a few key organizational categories on a company blog. However, at the moment, I’ll just focus on a few key categories that could help Codex Alexandria grow. For example, posts under a category called “Upcoming Sales” could   give Codex Alexandria space to post about upcoming sales and alert new and previous customers about new opportunities to buy Codex Alexandria software. In addition, people who have never tried Codex Alexandria software might be more inclined to buy it if they realize that they can get it on sale at 25%-50% off of the original price and even return the software if they are not satisfied with it. A blog category called “Fun Facts” could also allow Codex Alexandria to post brief, interesting facts about topics that students might be studying. Additionally, this category would also attract more students to the blog by offering them a space to access to links to fun, exciting information within the same place. If prospective customers see that Codex Alexandria posts links to interesting websites and information on its blog, maybe these prospective customers might be more likely to consider buying Codex Alexandria software products, too.

Of course, I would also add a biographical category in the Codex Alexandria blog entitled “Our Story.” The blog’s “Our Story” category would discuss when and why Codex Alexandria was founded, as well as the company’s core mission. Under this section, Codex Alexandria could also mention why it seeks to appeal to the parents/guardians of homeschooled, public school, and private school students in the K-12 grade levels. An additional blog category called “Other Great Educational Platforms” would house posts that contain information about other similar educational software companies that could offer students information that could supplement what they would already be learning with Codex Alexandria software lessons. This section is where I would feature links to well-respected education companies such as Chegg, Rosetta Stone, Princeton Review, the College Board, and many more companies that focus on delivering high-quality study materials to students. Students who appreciate being given links to these websites may be more inclined to purchase Codex Alexandria software in the future out of gratitude. In addition, customers may reason that if Codex Alexandria is associated with these well-respected educational companies, its own products must also be of high quality, too (and therefore be more likely to buy software from the company). A category called “Our Products” would organize posts about specific software products/computer games that Codex Alexandria has created, including their current retail prices, descriptions of what kind of learning/knowledge these products offer, and photographic images of Codex Alexandria software. The “Our Products” category would also contain information about which computer operating systems  Codex Alexandria software would be compatible with, and which grade levels particular games and lectures/lessons would be suited for. Finally, a topic section called “Announcements” can be used to organize announcements about the company’s future plans for expansion, including plans to include lessons in languages other than English in order to reach potential markets in non-English speaking countries. Like the “Upcoming Sales” section, this category could organize posts that mention upcoming software sales, especially for holidays.